Trailer Analysis: The Woman In Black

The trailer begins by introducing the audience to the setting, through a number of shots such as mid shots and long shots. These shots are accompanied by non-diegetic sounds made by the toys in different areas of the room. This immediately gives the target audience a disturbed atmosphere.

A child, using a voice over, narrates the trailer. The child narrates the story line in the form of a poem/ nursery rhyme, which can be identified due to the rhyming and constant pace of the speech. The use of a child and narration in the form of a nursery rhyme connotes innocence however by looking at the location of the trailer it makes the audience rather suspicious and engaged. In the voice over the word 'she' is repeated, this could link to the title of the trailer 'The Women In Black' as we could instantly assume the women is who is being referred to.

Diegetic sounds of the wind, rain, lightening and the slamming of objects associate the scenes within the trailer. These sounds are effectively used and repeated to create a sense of unease and discomfort.

As we get closer to the end of the trailer, the pace of the different scenes increases. The use of quick cuts creates and builds tension for the target audience as well as a sense of fear. The trailer also shows snippets the more active and exciting scenes at the end of the trailer, this is effective as they'll be memorable as well as attract the audience to watch the while film.